Audi: Selling The Same Car Everywhere No Longer Works
In Audi’s vision, the global car is dead. Audi was the first luxury automaker to enter China in 1988, six years before BMW and 17 years ahead of Mercedes. It…
The Drive Behind the Industry
In Audi’s vision, the global car is dead. Audi was the first luxury automaker to enter China in 1988, six years before BMW and 17 years ahead of Mercedes. It…
CEO Ivan Espinosa says it’s time to end the company’s heavy dependence on rental-car sales. A little over a year into his job, Nissan CEO Ivan Espinosa has been making…
Two new recalls affect popular models like the Ford F-150, Ford Bronco, and Lincoln Navigator. Ford is recalling 770,000 trucks and SUVs across two recalls. In one, several models could…
After turning to AI for quality control, Ford had to rehire over 300 engineers because AI couldn’t match their experience. Ford rehired 350 engineers because AI couldn’t reach the desired…
After turning to AI for quality control, Ford had to hire back over 300 inspectors because AI couldn’t match their experience. Ford rehired 350 engineers because AI couldn’t reach the…
The GR GT3’s 4.0-liter twin-turbocharged V8 engine has a great growl. Toyota is developing a new supercar. It is called the GR GT, which Toyota describes as a road-legal race…
“OK bud I see you.” Car sales isn’t perceived as the most honorable vocation. But this Mercedes-Benz of Smithtown, New York, employee says that a customer ended up pulling a…
Kia’s broad range of powertrain options, including fully electric and hybrids, is attracting buyers. New cars are more expensive than ever, but that’s not slowing down buyers, especially those who…
The test was to demonstrate 30 years of progress in vehicle safety thanks to crash testing by the IIHS. Despite what some armchair “experts” would have you believe, new cars…
‘So what you’re saying is he cheated.’ Most acts of automotive vandalism seem like obvious quick-hit incidents, where the perpetrators were letting off some steam, committing low-grade damage that could…