Plug-in hybrids and EVs outsold ICE cars in Europe for the first time.
You know we’re living in a weird timeline when combustion-engine cars become the minority at Porsche in its homeland, Europe. Full-year sales results across the continent show that plug-in hybrids and purely electric cars outsold ICE models for the first time ever. PHEVs and EVs climbed to a 57.9-percent share of total demand. Every third car sold on the continent didn’t have a gas engine.
But 2025 was a bad year for Porsche in Europe. Sales at home in Germany fell by 16 percent to 29,968 vehicles, while deliveries in the rest of the continent dropped by 13 percent to 66,340 units. Stuttgart puts the blame for the downturn on two major gaps in its product lineup: the 718 and the first-generation Macan. Both had to be withdrawn in mid-2024 after failing to meet the EU’s latest cybersecurity regulations.
The Boxster and Cayman have since been retired globally, as production ended in October. The duo is slated to make a comeback later this decade with six-cylinder engines and fully electric drivetrains. Similarly, the original Macan will be retired worldwide by the middle of 2026 before a direct replacement arrives in the coming years, albeit with a different name.
2025 Porsche Macan Electric
The Macan moniker will only be used for the second-generation, EV-only model, which accounted for more than half of the model series’ sales in 2025. Porsche sold 45,367 crossovers without a combustion engine and 38,961 units with ICE power, bringing the grand total to 84,328 vehicles, or two percent more than in 2024.
In second place came Porsche’s other SUV, the larger Cayenne. Shipments fell by 21 percent to 80,886 vehicles, but the company hopes to reverse course with the new electric model. The EV won’t spell the end for the gasoline and plug-in hybrid Cayenne, as all three drivetrains will peacefully coexist well into the 2030s.
The iconic 911 occupied the last place on the podium with 51,583 deliveries, setting a record after demand grew by one percent.
2025 Porsche Panamera 4S E-Hybrid
In fourth place was the Panamera, with 27,701 cars delivered worldwide, a six-percent year-over-year drop. As a refresher, this third-generation model doesn’t offer a wagon derivative, as Porsche canceled the more practical body style due to poor sales.
Zuffenhausen’s more affordable sports car, the 718, finished fifth with 18,612 units after slipping 21 percent due to the model’s two-stage phase-out, first in Europe and then in the rest of the world.
The Taycan was dead last in the global sales rankings, ending the year with only 16,339 vehicles sold. Demand fell by 22 percent, and Porsche puts the blame on “the slowdown in the adoption of electromobility,” despite the Macan EV’s solid results.
Motor1’s Take: Porsche fell 10 percent to 279,449 units globally, but that’s hardly a surprise. 2025 was the first full year without the gas-fueled Macan in Europe. Retiring the 718 models from the continent also took its toll on sales.
Porsche continues to be on a slippery slope in China, where rising competition at far lower prices is hurting sales of legacy luxury automakers. Demand dropped by a whopping 26 percent to 41,938 cars in the world’s largest market. Porsche explains the downturn as being related to “challenging market conditions, especially in the luxury segment, as well as intense competition in the Chinese market, particularly for fully electric models.”
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Source:
Porsche
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