Range Rover doesn’t think more screens or bigger screens are the answer… even though the new GT still has plenty.
Range Rover’s new GT seems promising. It has a massive battery pack, lots of range, and, once the camouflage comes off, hopefully a stylish design. One thing it won’t have? A ton of screens.
Range Rover is taking a slightly different approach to its future interiors. The company promises fewer displays and a greater emphasis on the vehicle itself rather than the technology surrounding it.
The automaker told Australia’s Carsales that future models, including those beyond the GT, will follow a similar interior philosophy. Range Rover refers to the screen overload found in many modern luxury cars as “visual and acoustic noise.” The brand’s global managing director, Martin Limpert, said:
‘We free our cabin from all of that. That’s what makes us unique … we will keep evolving.’
2027 Range Rover GT Interior
Range Rover says that more technology doesn’t automatically make a cabin better. So rather than covering the dashboard of the new GT massive displays, Range Rover uses a slim digital instrument cluster and a centrally mounted touchscreen that sits relatively low in the cabin.
That doesn’t mean the company is abandoning screens entirely. The GT is still a modern luxury SUV, after all, which means that the center touchscreen still handles nearly all of the infotainment. The driver also gets a digital instrument display.
The difference is that the screens are no longer meant to be the centerpiece of the cabin.
While Range Rover promises that screens won’t dominate its future interiors, the company isn’t planning to bring back a sea of physical buttons, either. Instead, it wants to use technology more selectively, integrating it into the cabin without letting it take over the experience.
Range Rover also isn’t interested in adding screens simply because competitors have them. Passenger displays, for example, aren’t a priority because the company’s data suggests they’re not used enough to justify taking up valuable space in the cabin.
We’ve already seen what the electric GT’s interior will look like, and, yes, it still has a large display in the center of the dashboard. But compared with some of the latest high-end vehicles, Range Rover’s approach is more restrained.
For now, the Range Rover GT is the first real indication of where the brand’s interiors are headed. But Range Rover says this philosophy will eventually spread across its lineup.
Motor1’s Take: Automakes are finally starting to realize that more screens isn’t the answer. While the new Range Rover GT still has plenty of screens, the design is at least a bit more restrained than what we’ve seen in other luxury models. Baby steps.
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Source:
Carsales
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