Samsara Inc., created its latest-generation Asset Tag and all-new Asset Tag XS to help operations and fleet equipment managers track and recover high-value assets of all sizes. Powered by the expanded Samsara Network, the new tags are equipped with an AI-powered theft and loss workflow to help contractors proactively identify, investigate, and recover mission-critical assets in record time.
"Since we started using the Asset Tags, our recovery rate on thefts of everything from $1,000 gas-powered saws to $2.8 million heavy machinery is 100 percent," said Rich Poppoff, equipment superintendent, DeSilva Gates. "I didn't think the devices could be better than they were, but the enhanced features on the Asset Tags, like the even more precise find nearby capabilities, make finding assets in congested areas even simpler."
Over the last two years, Samsara's Network has doubled in density, reinforcing its position as the industry's leading industrial-grade Bluetooth network. This expansive mesh network leverages millions of Samsara-connected devices that travel on 99 percent of major U.S. roads. By using industrial-grade Bluetooth signals to continuously 'listen' for Asset Tags, a single Asset Tag can be detected in real time.
To provide an even more comprehensive view, Samsara has integrated Hubble's terrestrial network, comprising 90M consumer smartphones. This integration builds on Samsara's presence on roads, at job sites, and in residential areas by extending visibility into buildings.
"The integration with Hubble complements Samsara's existing network," said David Gal, vice president of Connected Equipment at Samsara. "The Samsara Network leverages millions of gateways on assets from construction sites to highways to garbage trucks, while Hubble's network uses primarily consumer smartphones, ensuring no lost or stolen asset can hide, even inside buildings. The best network in the business just got better, delivering unprecedented asset visibility."
With Samsara's end-to-end theft and loss workflow, organizations can now detect at-risk assets sooner, investigate incidents, and coordinate fast recoveries.
The new Asset Tags are ruggedized devices engineered to operate in the most extreme and remote environments. With the compact Asset Tag and ultra-compact Asset Tag XS, equipment managers can mix and match devices based on the equipment's size and shape.
"The scale of equipment loss in physical operations goes far beyond the cost of the tools themselves — it's about lost productivity and project delays," said David Gal, VP of Connected Equipment at Samsara. "To solve this, we're doubling down on innovation, laying the foundation for new use cases. We've supercharged the network, the hardware, and the recovery workflow, and with the Asset Tag XS, now even the smallest assets stay within reach."
In physical operations, small assets play a big role in getting the job done; however, keeping track of these mission-critical tools is a growing challenge.
Research from Samsara's forthcoming State of Connected Operations: Asset Theft & Loss report shows that in the past 12 months, 77 percent of organizations say a missing critical asset has resulted in a significant operational shutdown or delay. Moreover, asset shrinkage costs the average organization without an asset tracking solution more than $13 million annually, with smaller assets driving more than 70 percent of that cost.
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